Project 1
IR Stunner
A powder you mix with paint so factory and home roofs act as a thermal shield — cutting radiant heat before it enters the building. The design goal was trust: credible numbers, a consult-first CTA, and packaging that reads cleanly in-store and in photos.
Two distinct entry points — industrial and CHILL HOME residential — so each visitor sees only the story relevant to their roof. High-contrast stat strips and repeated WhatsApp/audit CTAs keep the decision path short.
Static-first, mobile-optimised build with lazy images and clear heading hierarchy. Handoff included UI tokens and packaging dimensions so marketing updates stay low-friction.
Marketing & sales / impact
Sales growth (summer, WhatsApp-led)
15% → 40%
Core CTA
WhatsApp + on-site / audit
Split positioning
Industrial · CHILL HOME
Sales motion
Specifiers → field trials
Channel focus
Consult-led, not paint upsell
Packaging & product



